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Contact: Sabeena Hickman
Phone: (703) 736-9666
E-mail: Sabeena Hickman

For Immediate Release

PLANET’S EDUCATIONAL FOUNDATION NAMES NEW BOARD OF DIRECTORS VP

HERNDON, Va., July 2, 2008 — The Professional Landcare Network (PLANET) is pleased to announce that Gilbert Peña of John Deere Co. has been named vice president of the PLANET Educational Excellence Foundation (PLANET AEF).

"I am honored to be serving on PLANET's Academic Excellence Foundation Board of Directors,” says Peña. “Awarding scholarships to assist deserving students, who will most likely become the future green industry leaders, is our most important responsibility.”

Peña has been employed by John Deere Co. for 30 years. Most of his career has been spent in the Commercial and Consumer Equipment Division. During his tenure with John Deere, he has held various positions, including territory manager, regional sales manager, and marketing manager. He has been proactively involved with PLANET and its legacy organizations since 2001.

A strong advocate of continuing education and for raising the standards of professionalism in the green industry, Peña emphasizes that members of the industry must come together to grow the Foundation’s financial base so that the number and scope of scholarships will continue to increase. “We must identify and encourage dedicated partners at all levels to support the Foundation,” says Peña.

The PLANET AEF scholarship fund was formed to award scholarships and fund educational activities for the green industry. PLANET AEF’s mission is to promote and advance the lawn and landscape services industry by supporting educational excellence.

For more information about the PLANET AEF scholarship fund, please contact PLANET at (800) 395-2522 or visit the Programs page at LandcareNetwork.org.

PLANET is the association of members who create and maintain the QUALITY OF LIFE in communities across America. With more than 4,200 member companies and affiliates, these firms and their employees represent more than 100,000 green industry professionals.