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Contact: Kathy Wemhoff
Phone: (703) 736-9666
E-mail: kathywemhoff@landcarenetwork.org

For Immediate Release

PLANET ANNOUNCES NEW DIRECTOR OF BUSINESS DEVELOPMENT

HERNDON, Va., October 2, 2006 — The Professional Landcare Network (PLANET) is pleased to announce that Dina Wiley has been named as director of business development.

Wiley’s focus at PLANET is to increase the level of participation of PLANET’s supplier members within the organization, and with the help of the membership department, to venture into new territory and bring new supplier members into the association. She plans to enhance existing relationships and develop new ones so that PLANET can better partner with industry suppliers, providing them with the representation they need to get more return on their investments.

Wiley began her association career with PLANET in 2004. During her tenure at PLANET, she has served as marketing assistant, production coordinator, creative services/advertising manager, and now as director of business development. Also, she serves as the staff liaison to the Industry Recruiting Committee and the Supplier Committee.

Wiley graduated from the University of Virginia in 2000 with a B.A. in psychology and a B.A. in art history. During her time at PLANET, she has been highly involved in PLANET marketing and recruiting students to the green industry.

“What I love most about working for PLANET has been developing relationships with PLANET members and the satisfaction in knowing that I’m helping them grow professionally and helping their businesses grow as well. My new role will allow me to develop relationship with another sector of PLANET’s membership — supplier members — and I look forward to representing them. Also, I really enjoy my work with the Industry Recruiting Committee. From the moment that I learned that one of the biggest challenges for members is finding qualified employees, I began searching for a solution — you can almost say that it’s my personal mission to find the solution and make a significant impact on the industry. The association is definitely making headway in that area, and I’m excited about what the future will bring.”

For more information about PLANET and the products and services it provides, visit www.landcarenetwork.org or call the PLANET office at (800) 395-2522.

PLANET represents approximately 4,400 green industry service-provider companies and suppliers nationwide that specialize in lawn care, design/build/installation, interior plantscaping, and landscape management. These firms and their employees represent more than 100,000 green industry professionals.