Are you interested in becoming a PLANET Consultant Member? Download the details

Consultant Members

Richard Arlington

Richard Arlington, Landscape Industry Certified Manager and Snow Industry Certified Professional

Richard Arlington & Associates

Richard Arlington, Landscape Industry Certified Manager, CSP, possesses over 25 years of landscape and snow and ice management industry experience. He assists business owners and managers of all sized companies in various stages—from the emerging and middle market company wishing to achieve the next level of service and revenue to the larger, seasoned company seeking to improve operations and increase their national reach and growth potential. His specialty is improving operational efficiencies, and implementing successful bid processes and best business practices. As a litigation consultant and contract law expert in landscape practices and snow and ice removal management, Rich has come to be known in the industry as a risk and liability management guru. Rich is dedicated to helping others achieve success in the industry and spends considerable time supporting associations like PLANET.

For more information, visit www.richarlington.com

Contact Richard Arlington
rich@richarlington.com | phone ~ 814.864.2586 | fax ~ 814.866.8952
Facebook | LinkedIn


Bill Arman

Bill Arman

The Harvest Group

Bill Arman is the co-founder of The Harvest Group and serves as Head Harvester for the West Coast. Bill has been in the Green Industry since 1976 and worked at ValleyCrest Companies for nearly 30 years. While at ValleyCrest Bill worked his way up from apprentice gardener to Regional VP of the Southern California maintenance portfolio with $25 million in annual revenue and 600 employees. Bill also served as VP of HR for ValleyCrest where he and his team designed, built and implemented the training, performance management and recruiting programs for over a 6,500 employee organization.

Bill brings his "system thinking" and "best practices" to the Harvest Group members to help them "harvest their potential". He and his partner Ed Laflamme are long time members and advocates of PLANET and deliver workshops, webinars and articles regularly at PLANET events.

Bill was the 2006 Lawn and Landscape/ Bayer Environmental Science national leadership award recipient and is the author of the industry's only book and kit on recruiting: "The Harvest Way for Recruiting and Hiring the Right People"

Few people in the industry show as much enthusiasm and energy for this profession as exhibited with his talks along with he and Ed's weekly video blog that reaches over 12,000 people each Friday.

With the Harvest Way Academy and the 1 to 1 Coaching Program the Harvesters help organizations and their leaders with their step by step program that navigates them to success faster, easier and with less pain and mistakes than Ed and Bill had to make, honest!

Visit Head harvesters Bill and Ed at: http://harvestlandscapeconsulting.com

Contact Head Harvester Bill Arman at:
bill@harvestlandscapeconsulting.com | phone ~ 949.466.8837


TONY BASS

Tony Bass

Bass Consulting

Tony Bass is an entrepreneur and a landscape industry expert!

Tony Bass and Michael E. Gerber, the New York Times Best-Selling author, have recently joined forces to write The E-Myth Landscape Contractor: Why Most Landscaping Companies Don’t Work & What To Do About It.”The book and audio is published by Prodigy Business Books and is available wherever books are sold.

Tony has delivered over 200 seminars to over 30,000 green industry professionals and frequently provides online training teaching his principles of business success.

Tony Bass founded Bass Custom Landscapes in 1987 after completing his studies in Agricultural Mechanization at the University of Georgia. Tony grew that business to a multi-million dollar firm working from 3 locations in Central GA.  Tony sold his landscaping company on June 30, 2006 and retired at 41 years old!  It was a nice day for the Bass Family!

Tony has been awarded 2 US Patents for the equipment he and his Dad engineered to master efficiency in his landscape company. In 1998 the inventions lead to the start of Super Lawn Trucks, Inc. a manufacturing company. The Super Lawn Truck system is currently being used in landscape companies and government agencies in 42 states and Canada.

Tony has written 7 books including The Money Making Secrets of a Multi-Million $ Landscape Contractor, a 3-book management, marketing and business planning system for contractors.  He has also produced a series of audio & video training programs for the landscaping entrepreneur who wants to improve business performance.  Thousands of copies have sold.

Tony works as an advisor the University of GA College of Agriculture, the Governor’s Agricultural Advisory Committee and the Small Business Development Council (SBDC).  You can learn more at www.tonybassconsulting.com.

Contact Tony Bass
tony@tonybassconsulting.com | phone ~ 478.-822.9706


Jason Cupp

Jason Cupp, Kolbe Certified Consultant, Landscape Industry Certified Manager

Kincaide Ltd.

Jason Cupp is a former Green Industry CEO of 23 years turned Growth Consultant. His focus is on growing companies of all sizes and industries through Team Building and Analysis, Human Resources, Sales, Marketing, Public Relations, Social Media, Information Marketing, Profitability and Financial Analysis. Jason is the only Consultant in the Green Industry who is Kolbe Certified. Kolbe is a Natural Instincts Index that he has successfully used with over 1,200 employees across the US, which predicts success in job applicants and employees, eliminating and reducing making a bad hire. Jason is heavily involved in the Green Industry and PLANET, including serving the association as a Past President and is active the Interior Specialty Group. Jason is a featured speaker, published author, collaborator, contributor and facilitator.

For more information, visit www.jasoncupp.com.

Contact Jason K. Cupp
jason@jasoncupp.com | phone ~ 913.735.7011 | fax ~ 877.565.2350
jasoncupp.com | Facebook | LinkedIn | Twitter | Blog | AIM |


Ron Edmonds

Ron Edmonds, The Principium Group: Green Acquisitions | Exit Planning | Capital Strategies


The Principium Group

Ron Edmonds is president of The Principium Group an advisory firm serving the green industry in the areas of mergers & acquisitions, exit planning and capital strategies. Through Principium, he represents business owners in connection with exit planning and the potential sale of their businesses. He also works with business buyers considering an acquisition strategy. He also consults on capital strategies for green industry business owners.


He is the author of three books, Green Exit – Exit Planning for Lawn and Landscape Business Owners, How to Sell Your Green Business and Charting a Course – Acquisition Strategies in the Green Industry. He also publishes a monthly newsletter, Green Industry Merger & Acquisition News and blogs at SellMyGreenBusiness.com. He closely monitors green industry M&A activity and is considered an expert, frequently being quoted in and contributing articles to industry publications on issues related to mergers & acquisitions. He also speaks regularly at industry events.


Over the past ten years, Ron has played a key role in hundreds of merger & acquisition transactions in the green industry, including both landscape services and lawn care businesses.


Prior to forming The Principium Group, Ron practiced as a certified public accountant for fourteen years with a national accounting firm and later served as a chief financial officer. Throughout his career, he has had a strong focus on mergers & acquisitions. He is an adjunct professor in the MBA program at Christian Brothers University.


Ron especially enjoys speaking with green industry business owners who are considering selling or buying a green industry business or developing their exit plans.


Find out more about Ron Edmonds and Principium at PrincipiumGroup.com.



Contact Ron Edmonds
ron@principiumgroup.com | phone ~ 888.229.5740
Facebook | LinkedIn | Twitter



Jonathan Goldhill

Jonathan Goldhill, MBA, DISC Certified Trainer

The Goldhill Group

Jonathan Goldhill is a master business coach delivering one-on-one, group and team coaching and specializing in Sales Training, Online & Traditional Marketing Planning, Financial Analysis, Profitability Planning, Leadership and Team Development. Since 1987, Jonathan has advised the owners, managers and sales professionals in privately-held and family-owned businesses in more than 125 different industries. As an expert in developing and executing business growth strategies, he has worked with more than 75 landscape business owners, since joining the green industry in 2006, helping many to achieve double-digit percentage growth in their sales and profits. Jonathan has owned and/or managed three entrepreneurial businesses, all of which grew into multimillion dollar companies. Jonathan is the author of Sales Accelerator, a speaker, and veteran business coach who earned an MBA from the University of Southern California in Entrepreneurship and has a B.A. from University of California at Santa Barbara in Sociology.

For more information, visit www.TheGoldhillGroup.com and www.LandscaperCoach.com

Contact Jonathan Goldhill
Jon@TheGoldhillGroup.com | phone ~ 818.716.8826
Facebook | LinkedIn | Blog | Skype


Daniel Gordon

Daniel S. Gordon, Certified Public Accountant

Turf Books

Turf Books is a smart alternative or supplement to your bookkeeper or accountant who may not fully appreciate the finances of the landscape industry and what information is required to ensure success in a landscape business. Turf Books works with companies’ nationwide providing:

  • Monthly Bank and Credit Card Reconciliations
  • Accounts Payable and Receivable Management
  • Tax Preparation and Audit Representation
  • Outsourced Bookkeeping and CFO Services
  • Budgeting for Growth and Profitability

Turf Books was started by Dan Gordon a CPA and industry consultant. As an owner, manager, chief financial officer and industry consultant he has been involved with the development of several firms from inception to over $15 million in annual revenues. Turf Books leverages the financial experience Dan has gained in working with service professionals over the past 20 years. The reporting that Turf Books clients receive allows clients to dissect their business to determine which services are most profitable as well as if their cost structures can be improved. Take back control of your company’s finances in a fast, reliable and affordable manner.

For more information, visit www.turfbooks.com.

Contact Daniel Gordon
dan@turfbooks.com | phone ~ 973.300.0288
TurfBooks.com


Peter Haakon

Peter Haakon

Lawn Business Consultants

Peter Haakon has over twenty years of experience working in the green industry. He has established and built two of the most highly rated lawn care companies in the Washington D.C. metropolitan area and sold them to national companies. Peter focuses on helping start-up to medium-sized companies in the turf and ornamental industries. He understands the challenges that small business owners face and with his experience and knowledge, he is uniquely positioned to help you grow your business.

For more information, visit www.lawnbusinessconsultants.com

Contact Peter Haakon
Pete@LawnBusinessConsultants.com | phone ~ 703.965.6876 | fax ~ 703.337.4205


Phil Harwood

Phil Harwood, MBA, Landscape Industry Certified Manager, Certified Snow Professional

Pro-Motion Consulting, Inc.

Phil Harwood is the founder, president, and chief executive officer of Pro-Motion Consulting. In addition to providing leadership for his organization, he is actively engaged with clients throughout North America as a management consultant, coach, speaker, and trainer. His passion is reflected in the mission of Pro-Motion Consulting: to create high-performance organizations and leaders.


Phil is a graduate of Michigan State University with a Bachelor of Arts degree in Marketing and an MBA. He has been in management for over 30 years in a variety of senior management and ownership positions. Before starting his consulting firm, he was part-owner of one of the largest landscape and snow contracting firms in Michigan.

Pro-Motion Consulting offers the following solutions for owners, managers, and other leaders (please visit website for more information):

CEO Roundtable – Exclusive peer groups for Pro-Motion Consulting clients, with three levels to choose from, based on your needs and budget

Pro-Pass – Low-cost membership program includes online education, CEO Roundtable peer groups, site visit program, benchmarking program, and more

Workshops – In-person and remote workshops: Building on Your Strengths, Strategic Planning, Sales Academy, ULTIMATE Account Manager, and more

High-Performance Consulting – In-person and remote consulting focusing on one or more critical areas of high-performance

Coaching – In-person and remote consulting focusing on one or more critical areas of high-performance

4th Generation Planning Services – Exit planning, selling your business, buying a business, managing transitions, family organization, family enrichment, and more

Pro-Motion Consulting is a PLANET supplier member and proud participant of the PLANET Supplier Discount Program, available to PLANET members in the Member Center.

To learn more about Pro-Motion Consulting please visit www.mypmcteam.com.

Contact Phil Harwood, Landscape Industry Certified Manager
phil@mypmcteam.com | phone ~ 248-436-8121
www.mypmcteam.com | Facebook | Twitter | LinkedIn


Chris Heiler

Chris Heiler

Landscape Leadership

Chris Heiler is the founder and president of Landscape Leadership, an inbound marketing agency that combines social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape design/build firms and landscape management companies to garden centers, growers, and specialty manufacturers.

Over 15 years of experience in the landscape industry has led to Chris’ practical and pragmatic approach to developing inbound marketing programs that build customer loyalty, increase brand awareness, and drive direct sales.

Learn more about Landscape Leadership's inbound marketing services including their standardized plans and set pricing by visiting www.landscapeleadership.com.

Contact Chris Heiler
chris.heiler@landscapeleadership.com | phone ~ 616.953.0774 | fax ~ 866.252.5390
LandscapeLeadership.com | Facebook | LinkedIn | Twitter


Peter J. Holton

Peter J. Holton, Managing Director

Caber Hill Advisors

Mr. Holton has extensive experience in business development, operations, and sales management. Peter is an expert in preparing landscaping companies for the sale of their business.

If you are looking to create an Exit Plan for your landscaping business, know what your company is worth in the marketplace or learn about how to sell your business please contact Peter J. Holton.

Mr. Holton spent seven years with a national facilities management company where he held both regional and national positions in a variety of roles including business development, operations, and sales. Peter has experience in cultivating business relationships, negotiating complex contracts, and developing successful business strategies with landscaping companies. Peter is proficient in building and sustaining executive level relationships and corporate accounts.

He received a Master’s Degree in Management and Leadership from Webster University and Bachelor of Arts in Communication from University of Dayton.

For more information: www.caberhill.com

Contact Peter Holton
peter@caberhill.com | phone ~ 312.618.0715


James R. Huston

James R. Huston


J.R. Huston Consulting, Inc.

James Huston has over thirty-five years of diverse business management experience and holds an MBA degree in finance. He is also a member of the American Society of Professional Estimators. He is a Certified Professional Landscape Estimator and he is one of only two such CPLE’s in the world.


Since 1987, he has been a management consultant to the Green Industry.  Early in his career, he was in charge of the consulting division for Charles Vander Kooi and Associates, Inc.; and in 1989 he formed J. R. Huston Consulting.


Mr. Huston has written five books that deal specifically with the Landscape, Irrigation and Tree Service Industries. These include A Critical Analysis of the MORS Estimating System and How to Price Landscape & Irrigation Projects (also in audio books).


Mr. Huston has also developed five software programs for the Green Industry. These include The Bid Suite and The Estimating Budget program.


Mr. Huston has assisted in the computerization of the estimating and/or accounting of hundreds of companies in the Green Industry.  He has also closely monitored a number of those companies over an extended period of time. He has traveled extensively throughout the United States and Canada consulting with Landscape and Irrigation contractors, conducting estimating workshops, and installing estimating and accounting software. He has also assisted in the evaluation, purchase and/or sale of over one hundred Green Industry companies. 

Mr. Huston is a firm believer in education. In addition to his MBA in Finance, he holds a Bachelors Degree in Psychology and a Masters Degree in Christian Apologetics.


Contact James Huston
jhuston@jrhuston.biz | phone ~ 303.901.321 | fax ~ 800. 451.5494



 

Kevin Kennedy

Kevin Kennedy

Kevin Kennedy, MS, Certified Business Exit Mentor
Beacon Exit Planning, LLC

Mr. Kennedy is a national speaker, author and thought leader on exit planning and succession for private businesses. He understands firsthand the challenges owners face from buying a company, transferring a business and preparing the new owners for leadership. Kevin sold his portion of the 66-year-old company to the leaders of their 4th generation non-family succession team. The 200+ employee company is nationally ranked by ENR in the top 20 in their specialty contracting industry.

He started Beacon to provide companies unbiased value driven information during the largest financial event of the owner’s life. The customized plan demonstrates how to:

  • Monetize the business in the most tax efficient manner
  • Meets the owner financial goals to replace their income
  • Protects their harvested wealth & estate
  • Creates their financial independence to move into the next stage of life
  • Leave a strong legacy.

He is the Founder & CEO of Beacon Exit Planning, a Certified Business Exit Mentor® which provides owners several services for customized exit & succession services, valuations and asset protection.

For more information: www.BeaconExitPlanning.com

Contact Kevin Kennedy
KJKennedy@BeaconExitPlanning.com | phone ~ 607.731.0679
LinkedIn


Jeff Korhan.jpg

Jeff Korhan, MBA, Landscape Industry Certified Manager, PLANET Trailblazer

True Nature, Inc.®

Jeff Korhan is a digital marketing consultant who helps green industry businesses use social media and Internet marketing to enhance customer relationships and accelerate business growth. His clients especially value his special skill for simplifying technology and complex business ideas to make them practical and useful.

In the first decade of his career, Jeff was a Fortune 50 sales and marketing executive. He later founded a landscape company that earned numerous awards, including Business of the Year and PLANET’s prestigious Grand Award. After 20 successful years he sold his business.

Today Jeff is an author, syndicated publisher, and regular content contributor to leading business publications and websites, including Forbes and Social Media Examiner. His own Digital Media and Small Business Marketing site has ranked among the Top 100 Small Business blogs in the world by Technorati Media.

Contact Jeff Korhan
speaker@jeffkorhan.com | phone ~ 630.774.8350 | fax ~ 630.206.1026
JeffKorhan.com | Facebook | LinkedIn | Twitter | YouTube | Google+ | Consultant


Ed Laflamme

Ed Laflamme, Landscape Industry Certified Manager

The Harvest Group

Ed Laflamme, Landscape Industry Certified Manager, author of nationally acclaimed book, "GREEN SIDE UP, Straight talk on growing and operating a profitable landscaping business!" (also on CD's) knows about hard work.

With $700 borrowed from his mother in 1971 Ed bought two mowers and began his landscaping business servicing clients out of his car. In 1998 Laflamme Services was listed as one of the top 100 landscaping companies in America by Lawn & Landscape magazine. In 1999, with revenues of $7 million, he sold his company.

Today, Ed is an author, professional speaker, consultant/coach and mentor to landscape owners with his partner Bill Arman in the Harvest Group. Ed is a Landscape Industry Certified professional. He currently sits on the membership committee of PLANET, having previously served as an exterior council member.

Ed lives in Wilton, Connecticut, with his wife and two sons.

Contact Ed Laflamme, Landscape Industry Certified Manager
ed@harvestlandscapeconsulting.com | phone ~ 203.858.4696 
harvestlandscapeconsulting.comFacebook


Mike Lysecki

Mike Lysecki


Landscape Management Network

Mike is the Director of Operations at TBG Landscape, one of North America’s top 100 landscape contractors.  In just 15 years, TBG has grown from a tiny startup landscape company to over $20M in annual sales and is one of North America’s most productive landscape contractors.  Together with PLANET and Caterpillar equipment, Mike and the Landscape Management Network, have taught over 2,000 contractors simple, easy-to-implement systems that take the guesswork out of running a landscape company. 


Accounting + Budgeting – How to organize your chart of accounts and create clear goals for profitable results
Pricing + Estimating – Use your profit goals to create a repeatable pricing system and know your break-even on every job
Job Costing + Analysis – Simple, field-tested systems for jobcosting and tracking that eliminate errors and double-entry
Employee Incentives – Incentive systems and training for employees that build more profitable companies and engaged staff


Mike and the LMN team value one essential fact above all else. Systems are only good if they’re implemented and used.  The systems employed by Mike and the LMN staff are developed and battle-proven in the real-world, by over 120 staff in their landscape operations – and they’re still being used each and every day.  They’re simple, trainable, and they work in the real world.  For more information about LMN and their systems, visit www.golmn.com.


Contact Mike Lysecki, Landscape Management Network
mike@golmn.com | phone ~ 888.347.9864
www.golmn.comFacebookTwitter



 

Bryan Mours

Bryan Mours, EMBA, Landscape Industry Certified Manager

Mour Growth Consulting, LLC

Bryan Mours is the president of Mour Growth Consulting. His 25 year's experience in all aspects of the landscape industry, from spreading fertilizers to building budgets for multi-million dollar firms, fuels his passion for success. Relationship building through excellent customer service, both internally and externally, is his main focus for growth. His experience in relationship-building has not been limited to the landscape industry. In the past, Bryan worked extensively in the restaurant business both at the country club level as well as owning his own public establishments where he implemented these skills.

Fueling his successes in both fields through continued education and a natural understanding of people, Bryan studied in areas of Lean Management, Leadership Development, Sales, and Business. Bryan most recently graduated from RIT in Rochester, NY, with his Executive MBA degree. His academic honors awarded him recognition by the International Honor Society Beta Gamma Sigma

Driven by his desire to help people, Bryan started his own consulting business. He understands that business owners don't always have the tools they need, whether through experience or education, to make their businesses successful. He desires to partner with these owners to share his experience and education, helping them to grow and become "mour" successful.

Contact Bryan Mours
bmours@mourgrowthconsulting.com | phone ~ 262.227.2045
mourgrowthconsulting.com | LinkedIn | Twitter


Andrew Pototschnik

Andrew Pototschnik

Lawn Care Marketing Expert

Andrew Pototschnik is the founder of Lawn Care Marketing Expert, the leading marketing agency serving Lawn Care & Landscaping companies throughout the U.S. and Canada. Over the past 17 years he has developed countless online marketing strategies for budding small and large LCOs alike.

His team of Lawn Care Marketing Experts have built a reputation for honest and ethical practices; delivering quality scalable marketing plans with real measurable results. Their industry leading practices have helped cement Lawn Care Marketing Expert's reputation as the go-to agency for Lawn Care and Landscaping owners hungry to grow to $1,000,000 in sales and beyond.

Andrew is an active writer and speaker at many industry events and is involved in several marketing and business mastermind sessions with industry leaders each year. He is passionate about education and regularly contributes free marketing tips and advice to his Lawn Care Marketing blog.

Lawn Care Marketing Expert is the Official Marketing Agency of Service Autopilot - Lawn Care Business Software for Professionals.

Contact Andrew Pototschnik
andrew@lawncaremarketingexpert.com | phone ~ 786.309.7898
LawnCareMarketingExpert.com | Facebook | Twitter | YouTube | Google+ |


Jeffrey Scott

Jeffrey Scott, MBA

The Leader’s Edge PEER GROUP

Jeffrey Scott, business consultant, grew his landscape company into a successful $10 million enterprise, and he's devoted to helping others do the same. He facilitates PEER GROUPS for landscape business owners who want to transform and profitably grow their business.  To contact Jeff, visit www.GetTheLeadersEdge.com, email Jeff@Jeffreyscott.biz, or call (203)220-8931.

Contact Jeffrey Scott
Jeff@jeffreyscott.biz | phone ~ 203.220.8931 
Jeffreyscott.biz | GetTheLeadersEdge.comFacebook | LinkedIn


Bill Silverman

Bill Silverman

Springboard Biz Coaching

Bill is dedicated to helping you propel your businesses to the next level of consistent growth and profit while dramatically improving your quality of life. Whether your goal is to break the $1 million dollar barrier or you’ve reached a plateau above $1 million, Bill will help you pinpoint and solve the real problems that hold your business back, stress you out and eat up your life.

Bill draws heavily on his 25 years of success in reinvigorating businesses at Marriott, CIGNA, and other companies, in senior marketing, business development and HR positions. Combined with his diverse business and life-coaching experience, Bill will guide you step-by-step to implement a complete, “out of the (landscape industry) box” program, tailored to how you run your business, to establish your business and life successfully at the next level.

And, unlike most coaches and consultants who only work on your business practices (marketing, HR, estimating etc.), Bill also develops you as the owner and business leader by ferreting out and resolving the hidden leadership skill deficits and limiting business mindsets that severely restrict your growth.

For a free 1-hour "Next Level" breakthrough coaching session, email Bill at bsilverman@SpringboardBizCoaching.com.

Contact Bill Silverman
bsilverman@SpringboardBizCoaching.com | phone ~ 856.751.1989
springboardbizcoaching.com | LinkedIn | Twitter


Ken Thomas

Ken Thomas

Envisor Consulting

During his 25-year career, Envisor founder Ken Thomas has owned three of Atlanta’s most successful landscape companies. Having started, managed, bought and sold a variety of successful landscape operations, he’s uniquely positioned to help others nourish and grow their businesses. An astute businessman who’s not shy about digging into the dirt, Ken knows the secrets and systems of thriving landscape operations. A long standing member of PLANET/ALCA and past president of the Metro Atlanta Landscape and Turf Association, Ken is a true visionary with a down-to-earth approach. Ken’s experience spans the total spectrum of landscape offerings including design build, residential maintenance, and large scale commercial maintenance.

Ken started his first business fresh out of college with 1000 dollars and a pick-up truck and grew to 5 million dollars before selling to LandCare in 1998. Ken is also the former owner and managing partner of award-winning Scapes Landscape which was one of the top 100 landscape companies in America. Scapes Landscape was acquired by ValleyCrest in 2008. Ken spent 2 years in leadership at ValleyCrest Landscape Maintenance as Sales Leader for the southeast region.

Ken’s goal at Envisor Consulting is to help other green industry business owners to be able to envision and achieve their greatest success.

Contact Ken Thomas
kenthomas@envisorco.com | phone ~ 404.987.2499
envisorco.com | Facebook | LinkedIn

 


The consultant members promoted herein are proprietors of their own businesses as for-profit entities.
The opinion expressed by these individuals and their companies are not necessarily the opinions of the Professional Landcare Network.