Program Details

Wednesday | Thursday | Friday | Saturday | Ticketed Events | Speakers

The 2014 Great Escape will feature a variety of educational, networking, and family-friendly events including, but not limited to:

  • Opening Keynote: Are You Still Relevant?
  • Interactive Workshops: Hidden in Plain Sight—The Transparent Secrets of Language; Four Generations—Workplace and Marketplace
  • Huntington Library Asian Garden Tour (ticketed)
  • Breakfast Presentations
  • Evening Receptions
  • Private Seating for Disneyland® Fireworks and World of Color Show

Wednesday, February 26, 2014

12 noon – 6:00 p.m.
Registration Open

PLANET Leadership Meetings


Thursday, February 27, 2014

7:00 a.m. – 9:00 a.m.
PLANET Leadership Meetings

8:00 a.m. – 6:00 p.m. 
Registration Open

9:00 a.m. – 3:30 p.m.
ValleyCrest presents the Huntington Library Asian Garden Tour – Ticketed Event

Join us for a tour of the Huntington Library Asian Gardens –


  • Presentation by ValleyCrest - Delivering Complex Projects – One Company’s Perspective, exploring the challenges in delivering these amazing botanic gardens.
  • Board bus for Huntington Library Botanical Gardens
  • Box lunches will be served in the Rose Garden Tea Room
  • Docent-led tours of the Asian Gardens (Chinese and Japanese)
  • Free time to explore the gardens

Chinese Garden
Liu Fang Yuan, the Garden of Flowing Fragrance, is the largest Chinese garden outside China. Designed to create, preserve, and promote the rich and complex traditions of Chinese culture, this authentic garden is a special place for visitors to feel inspired by the elegant harmony of nature and poetry. Thanks to visionary landscape architects and artisans from China and the United States, inspired historians, expert gardeners, and generous benefactors, Liu Fang Yuan reflects today an exceptional combination of learning and beauty.

Japanese Garden 
The Japanese Garden is arguably the most popular spot at The Huntington,” says James Folsom, the Telleen/Jorgensen Director of the Botanical Gardens. “It is a garden that functions on multiple levels at once. It’s a magical place, intimate and inspiring, yet at the same time it teaches us about Japan’s unique landscape traditions, craftsmanship, horticulture, and rituals.”  

4:00 p.m. – 5:00 p.m.
Q&A about PLANET Peer Groups with Bruce Wilson

5:00 p.m. – 6:30 p.m.
Opening Keynote 
Are You Still Relevant?
Michael BurgerThe Relevant Report

We all saw globally-recognized brands shrink or die during the recession. Conversely, we witnessed young, nimble companies swoop in to dominate market share.

Could that happen to you? Michael dissects the reasons for the staggering success stories-and he pinpoints the warning signs that were ignored by those who failed.

Remaining Relevant (to your customers and team members) is the ONLY way to substantially grow your organization during a recovery. If you're relevant, you can take market share away from your competition. But it won't be easy. You will have to accelerate your "A" Game to earn that market share. And, you will have to re-double your efforts to retain the base you already have. Michael unveils inspiring case studies that span the landscape of retail, manufacturing, B2B, construction, and healthcare and will highlight lessons from his upcoming book, The Urgent Company. 

7:00 p.m. – 8:30 p.m.
Welcome Party
Kick off the 2014 Green Industry Great Escape at the Welcome Party – the perfect place to meet old friends and network with your industry peers in an informal atmosphere.  Enjoy cocktails, hors d’oeuvres, lively conversation and fun for all ages with music, activities and some special Disney guests!

9:00 p.m. – 11:00 p.m.
Hospitality Suite


Friday, February 22, 2014

7:30 a.m. - 9:00 a.m.
Breakfast for Business Success – An Awards Celebration
Get energized and inspired with friends and colleagues as we celebrate the achievements of our industry leaders

7:30 a.m. - 2:00 p.m.
Registration Open

9:30 a.m. - 12:30 p.m.
Interactive Workshop
Four Generations: Workplace and Marketplace
Cam Marston, Expert on the Generations

Everyone likes the same type of sales style and the same type of service...right?  Nothing could be further from the truth.  The truth is that what your sales team doesn't know about the four generations impacts the bottom line.  Each generation, with their unique values, defines a quality sales or service experience in their own unique way.  What Gen X may prefer, Matures may think is outright rude.  What Boomers define as "rapport building", Millennials may define as a waste of time.

Furthermore, employers and managers need to understand the attitudes and expectations of each of the four generations in their workplace so they can best work with each.  The days of "treat everyone the same" are no longer with us, now we must accept the needs and desires of the individual.

This insightful and entertaining workshop introduces participants to the four generations of employees in today's workplace and how to work with and manage each.

Participants will learn:

  1. How the different generations make buying decisions and how to tailor your sales approach to each generation.
  2. How different generations define good customer service and how to deliver it.
  3. What management tactics work well with a generationally diverse workplace.
  4. The leadership threats each generation brings to the workplace and how to work through them.
  5. What to expect from the next generation of employee and customer

4:00 p.m.- 5:30 p.m.
Safety – Disney Style 

5:00 p.m. - 6:00 p.m.
Past Presidents Reception

6:00 p.m. - 7:30 p.m.
Capture the Magic Reception and AEF Auction

Celebrate the evening with friends and family at this fun reception and possibly walk away with an exciting package from the AEF Auction.

8:00 p.m. - 9:00 p.m.
Disneyland Fireworks!
Bring your family and join your friends as we enjoy the fabulous fireworks show from our special viewing area at Disneyland!


Saturday, February 23, 2014

7:30 a.m. – 9:00 a.m.
Breakfast Presentation 
Title and description to be provided by ValleyCrest
Sponsored by

9:30 a.m. – 12:30 p.m.
Interactive Workshop 
Hidden in Plain Sight – The Transparent Secrets of Language
Robert Bullock, Interpersonal Communication Specialists

Great leaders know how to observe what most people don’t allow themselves to see and experience. Learn key verbal Aikido skills that will raise your cognitive awareness to a higher level than you ever thought possible. These skills are applicable immediately in all areas of your life! This is a fun and informative interactive program on how we really communicate and how to make it even better.

NLP (Neuro-linguistic Programming) originally designed for therapeutic application, is a study of effective communicators and behaviors in a variety of disciplines. Bob Bullock has modified NLP techniques to be used as a valuable leadership and management tool within many business models. Discover how to create an emotionally safe environment for open communication and behavioral change (side effects include reduced stress levels and less chaos).

1:00 p.m. – 5:00 p.m.
PLANET Board of Directors Meeting

8:30 p.m.- 10:00 p.m. 
Dessert Reception and World of Color Show
Enjoy hot chocolate, coffee and sweet treats with your friends and family before heading over to our reserved seating area at the World of Color show—the most impressive and fanciful nighttime extravaganza Disney has ever produced, accompanied by momentous music, and also includes fantastic fire, fountain, fog and laser effects.