FOR IMMEDIATE RELEASE
Contact: Heather Finney
Phone: (800) 395-2522
E-mail: Heather Finney
PREMIER LINEUP FOR THE 2012 GREEN INDUSTRY GREAT ESCAPE
HERNDON, Va., January 13, 2012 — The Professional Landcare Network (PLANET) is pleased to announce the educational lineup for its inaugural Green Industry Great Escape (GIGE), scheduled for March 1–4, 2012, at the Atlantis Resort & Casino, Paradise Island, Bahamas.
The GIGE will be an annual destination meeting for upper-level management, owners, and key personnel. This year’s format will feature an opening session and two workshops, but will focus on informal educational opportunities such as peer-to-peer education, as well as on networking opportunities and interaction.
Come brainstorm with Tom Oyler of the Wilson Oyler Group during the March 1 opening session titled “Who’s On Point?” This discussion should be informative, fun, and could very well change the way you lead your company in the future.
Kevin Kehoe of the Three Point Group will lead the first workshop, “Keys to Winning: 2012 and Beyond,” Friday morning, March 2. He will dive into the details of key areas of managing your business, including knowing your financial and operating numbers and industry benchmarks, understanding your balance sheet and managing your access to capital in a tightening credit market, and improving your account management to focus on retention and up-sell.
On Saturday morning, March 3, a panel, consisting of Roger Phelps, Landscape Industry Certified Manager, STIHL Inc.; Bruce Robert, Red Letter Corp.; and Pat Schunk, PowerChord, Inc., will lead the second workshop, titled “The Digital Frontier.” This session is an executive overview of new media resources and trends that are making up the new normal of marketing, advertising, and sales.
Following these morning workshops, PLANET has a variety of afternoon activities lined up for the entire family to enjoy, ranging from Dolphin Interaction and Blue Reef Snorkel Adventures, to a Landscape Tour of the grounds of the Atlantis. Attendees will have the opportunity to enjoy the luxurious amenities of the Atlantis Resort & Casino, a unique, ocean-themed destination. Hotel reservations can be made online by selecting Green Industry Great Escape from the Events tab on LandcareNetwork.org or by calling (800) ATLANTIS/(800-285-2684) and asking for the PLANET Green Industry Great Escape rate.
For more information, visit LandcareNetwork.org/GreatEscape, contact Joan Haller, or call the PLANET office at (800) 395-2522. The early-bird deadline is January 30, 2012. PLANET thanks Platinum sponsor, Caterpillar Inc., and Gold sponsor JOHN DEERE.
PLANET is the association of members who create and maintain the QUALITY OF LIFE in communities across America. With approximately 3,800 members, these firms and their employees represent more than 100,000 green industry professionals. Some of these professionals have taken the extra step of becoming certified through PLANET and bear the distinction of being known as Landscape Industry Certified.