FOR IMMEDIATE RELEASE
Contact: Lisa Schaumann
Contact: Heather Finney
PLANET’S GREEN INDUSTRY CONFERENCE CELEBRATES INCREASED ATTENDANCE, COMMUNITY SERVICE, AND FUNDRAISING FOR SCHOLARSHIPS
HERNDON, Va., November 2, 2012 — PLANET, the national trade association for landscape professionals, held its annual Green Industry Conference (GIC) in conjunction with GIE+EXPO in Louisville, Ky., Oct. 24–26, 2012.
GIC and the GIE+EXPO, the largest educational conference and expo in the lawn and landscape industry, saw a 20 percent increase in attendance over last year, with the greatest number of participants since the pre-recession era in 2007. GIC included 50 educational classes with a total class attendance of 2,786, as well as testing for the Landscape Industry Certified program. The conference also featured the popular CEO Forum and Breakfast With Champions events, both of which were sold out and had waiting lists.
“We are really pleased with the attendance at GIC and especially with the fact that 25 percent of the attendees were first-timers,” said Norman Goldenberg, Landscape Industry Certified, PLANET president. “That is a great sign for the industry.”
PLANET also hosted a successful PLANET Gives Back volunteer day of service that was attended by Mayor Greg Fischer of Louisville. More than 50 volunteers worked to build an outdoor learning classroom, and to landscape and do general maintenance work, as well as hosted a children’s program at a local elementary school. They also installed an outdoor BBQ kitchen and paver walkway at a mental health services center.
The spirit of giving continued as the PLANET Academic Excellence Foundation (PLANET AEF) launched its Take Stock in a Student campaign that raised $25,000 from conference attendees to support student scholarships. PLANET AEF also received a $225,000 donation from the Ohio Nursery and Landscape Association, as well as four additional $25,000 Ambassadorship scholarships for a total of $350,000 raised during the conference.
GIC was made possible by the support of Platinum sponsor JOHN DEERE, Gold sponsor Caterpillar, Inc., and Silver sponsor Bayer Environmental Science.
PLANET is the national trade association representing more than 100,000 landscape industry professionals, who create and maintain healthy, green living spaces for communities across America. PLANET members are committed to the highest standards in industry education, best practices and business professionalism. Many of PLANET’s professionals have attained the status of becoming Landscape Industry Certified, achieving the greatest level of industry expertise and knowledge. Visit PLANET at www.landcarenetwork.org.